- How can we invite fans to participate as co-directors?
- How can we invite people to explore uncertain tomorrows?
- How can we empower people to sing their own meaning into the world?
- How can we invite people to participate in branded experiences on their terms?
- How can we design ambient information dealing with anxieties?
- How can we stage drinking experiences to celebrate one of our greatest gifts?
- How can we design new conditions for experiencing heat in order to reduce our consumption of energy?
- How can we bring new experiences to the dinner table?
- How can we stage public transport experiences to bring harmony between people, technology and the natural environment?