About me/CV

With a strong belief in people-centered, experience-led, innovation across disciplines, I am passionate about designing for interaction, for service and for experience.

During my 10+ years as a designer I have been responsible for Design Research, Strategy, Concepting, Art Direction, Visual and UX Design at leading studios and agencies. Over the years, I have been lucky to work for and with a wide range of clients including global companies such as Samsung, Electrolux, Vodafone, Ericsson, Libresse and H&M.

Please do not hesitate to get in touch for access to my commercial portfolios with samples of client work.

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Selected awards and honors:

- Awarded, Michael Treschow Design Scholarship, SVID (2007)
- Winner, Bus 2010 Design Award (2006)
- Finalist, Design Award, Merck Sharp & Dohme (2006)
- Shortlisted, Bisque Radiators Design Award (2006)
- 2nd place, Siemens Design Challenge (2005)
- 2nd place, Markslöjd Light Prize (2005)
- 3rd place, SABO “Ideas for Entrances” (2005)
- Honorable mention, The Swedish Aluminium Association (2005)
- Shortlisted, Electrolux Design Lab (2005)
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- Nominated, NEU/NOW (2009)
- Awarded Konstfack, Scholarship (2008)
- Awarded Estrid Ericson, Grant (2006)
- Awarded Helge Ax:son Johnson, Grant (2006)
- Awarded Konstfack, Scholarship (2006)
- Awarded NUAS, Scholarship (2006)
- Awarded Scandinavia-Japan Sasakawa Foundation, Grant (2005)

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Selected exhibitions and publications:

- Fringe, The Interactive Institute, Stockholm, Sweden (2008)
- Saint Etienne International Design Biennial, France (2008)
- Cap and Design, Sweden (2007 + 2005)
- Laurence King Publishing LTD, London, UK. (2007)
- Traveling Design Exhibition, Merck Sharp & Dohme (2006)
- Transport Fair, Stockholm International Fairs, Sweden (2006)
- Stockholm Furniture Fair, Stockholm, Sweden (2006)
- Elmia Fair, Sweden (2005)
- House of Design, Hällefors, Sweden (2005)
- Lumen Eclipse, Cambridge, Massachusetts, USA (2005)
- Popcorn Music Film Festival, Stockholm, Sweden (2005)
- Siemens Design Challenge Exhibition, Sweden (2005)
- Swedish Style Tokyo, Tokyo, Japan (2005)
- Future Design Days, Stockholm, Sweden (2004)

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Experience:

Design Consultant
Year: 2002-TODAY
Activity: Freelance and Contract work for a wide range of clients in digital/design related industries.

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Studio Joakim Oscarsson
Year: 2003-TODAY
Activity: Managing self-initiated projects.

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Samsung Design Europe – London
Year: 2008 (June-Aug)
Type: In-house
Activity: Design Research/Forecasting

www.samsung.com

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Electrolux – Industrial Design Center
Year: 2006  + 2007
Type: In-house
Activity: Design Research/Concepting

www.electrolux.com

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Moonwalk Sthlm
(At that time one of Sweden’s major creative interactive agencies.
Currently a part of LBi/Syrup)

Year: 2000-2001
Type: Consultancy
Role: Digital Art Director (Full-time)
Main clients: H&M, MyTravel

www.lbi.com

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Razorfish
(Internationally acclaimed interactive agency.)

Year: 1999-2000

Type: Consultancy
Role: Digital Designer (Full-time)
Main clients: BMG Music, Pfizer, ATG, COOP, Spray

www.razorfish.com

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Education:

MFA, Master of Fine Arts in Experience Design
Konstfack – University College of Arts Crafts and Design, Stockholm, Sweden. Graduation Year: 2009

During my master studies at Konstfack – University College of Arts Crafts and Design I was a founding member of the Experience Design Group.  “A group comprised of students, researchers and faculty devoted to interdisciplinary and trans-disciplinary practice-led research in the field of Experience Design” led by Dr Ronald Jones at the department for Interdisciplinary Studies.

Additional Studies 2008: Trendspotting and Future Thinking, Stockholm School of Entrepreneurship.

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BFA, Bachelor of Fine Arts in Industrial Design
Konstfack – University College of Arts Crafts and Design, Stockholm, Sweden. Graduation Year: 2007

(Exchange studies in Japan during 2006)
Nagoya University of Art and Sciences, department of Product Design, Nagoya, Aichi, Japan

Additional Studies 2007: Languages of Innovation and Entrepreneurship, Stockholm School of Entrepreneurship.

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University Diploma in Communication Studies
Stockholm University, Sweden
Graduation Year: 2003

Including one year of studies in Rhetoric as well as one year of Media and Communication theory at the Department of Journalism, Media and Communication (JMK), Stockholm University.

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Graphic Design and Communication
Berghs School of Communication, Stockholm, Sweden
Graduation Year: 2002

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Creative Programming
University of Gävle, Gävle, Sweden
Graduation Year: 1999

Including one and a half year of cross-disciplinary studies in the field of Digital Media with focus on Computer-generated imagery, Cognition and Human-Computer Interaction. Department of Computer Science, University of Gävle.

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